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SU:M37 is a Korean luxury skincare brand known for its fermentation technology, using naturally fermented plant ingredients to create products that target skin revitalization, elasticity, and radiance. The brand’s name combines the Korean word “sum” (breath) and the ideal fermentation temperature of . Key product lines often include the Secret Essence, LosecSumma, and Fermentalift series, with specific products like the Intense Firming Cream and Micro-Active Powder Wash focusing on various benefits.
Core philosophy and technology
- Fermentation: The brand’s foundation is its unique fermentation process, which uses 86 different botanical plants grown in South Korea’s Gangwon-do region. This process is believed to make ingredients more potent and bioavailable.
- Natural ingredients: SU:M37 formulates its products without artificial colors, fragrances, or synthetic preservatives, relying instead on natural oils and the essence extracted from fermentation.
- Name meaning: “Su:m” means “breath” in Korean, and the number 37 represents the optimal temperature for fermentation, symbolizing the connection between nature, time, and the skin.
Key product lines and examples
- Secret Essence: A popular, advanced treatment essence designed to be used immediately after cleansing to deliver moisture and nutrients to the skin, preparing it for subsequent products.
- LosecSumma: A luxury anti-aging line that uses an upgraded fermentation essence and includes ingredients like real gold particles for intense skin repair, firmness, and radiance.
- Fermentalift: Focuses on improving skin elasticity and firmness. An example is the Intense Firming Cream, which features Dark Tea V Peptide™ to lift and firm the skin, while the Rejuvenating Eye Cream targets wrinkles around the eyes.
- Time Energy: This line is known for its brightening and anti-aging properties. The Bright Luminous Serum aims to smooth skin texture, reduce dullness, and improve radiance, while the Bright Spot Correcting Concentrate uses Lumitamine™ (a complex of Vitamin C and Tocotrienol) to address dark spots.
- Water-full: A hydration-focused line that provides a refreshing and deeply moisturizing feel. The Marine Relief Gel Cream is formulated to provide immediate relief from skin irritation and redness.
- Exfoliation: Products like the Micro-Active Powder Wash use fermented ingredients, including protease and a blend of AHAs and PHAs, to gently exfoliate and clarify the skin.
